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29.mar.2019 - Stokke

The future of streaming services: ALSO offers new virtualisation platform

The market for streaming services is growing. If the big technology companies and content providers have their way, content in, say, the entertainment sector, will in a few years’ time mainly be streamed. Content will then come from the cloud and be accessed via platforms. ALSO is now offering its partners a highly efficient platform technology that will make cloud streaming much more attractive, faster and less expensive throughout Europe both for videos, music and online games and for the virtualisation of data-intensive B2B applications such as 3D printing. All content and any software can be virtualised, entirely irrespective of the provider. That will enable service providers and telcos to offer their content on a subscription basis comparable to the offers of leading global technology enterprises. Users can then easily subscribe to content, buy or borrow it, downloading it to all Internet-enabled devices – and paying only for what they actually use.

Virtualisation of content, be it games, videos, audio or data-intensive applications, has increased enormously with the triumphal progress of cloud computing. ALSO recognised this trend at a very early stage and in a technology partnership with the Spanish streaming specialist Ludium invested heavily in the development of a platform-as-a-service solution for virtualisation.

«With the new virtualisation platform we will continue to extend our technology leadership as a full service provider in this segment too,» says Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN). «With this solution our partners can offer their customers cloud-based streaming of the widest range of content by means of subscription. We have thereby laid the technological foundations to jointly with our partners benefit as soon as possible from this fastest-growing sector of the entertainment industry.»

The virtualisation platform enables content to be provided from the cloud in very high quality (Full HD) with very low latencies and very little computing capacity. So users can subscribe to, purchase or borrow content on demand in excellent image and audio quality. At present there is no comparable product in the market with anywhere near as good a price-performance ratio. Content can be streamed directly via all Internet-enabled devices.

ALSO offers the platform to service provider and telco market customers in particular and to eTail and retail customers. Any software can be virtualised, irrespective of the provider – high-performance software for the likewise fast-growing 3D printing market, CAD software or legacy software applications, for example. That will enable partners to offer their content on a subscription model basis comparable to the offers of leading global technology enterprises.

ALSO’s new virtualisation platform is thus an invitation to European content providers to place their content on the platform in order to jointly develop a European cloud-based content-as-a-service platform.

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