New vendor Pixminds: ALSO distributes peripherals and accessories from gamers for gamers

French multimedia company Pixminds is one of those company every teenager would love to work for: gamers who made a profession out of their passion. This is why they realized that games and platforms are rapidly evolving. On average, every year games have 10 percent more controls than the previous year. However, gaming hardware did not follow. All gamers were left to do was map the additional controls to their keyboard or onto an array of buttons on the gaming mouse.

Pixminds has not just improved, but revolutionized the operation of the humble mouse. They devised ceramic feet which can go on any gaming mouse. This leads to a much smoother gliding motion and it gives the user higher precision, more control over the movements while playing.

Gamers who tried the difference between Teflon and Pixmind’s ceramic pads are raving about the experience. But the real deal is the ‘PU 94’, a mouse mounted on a silent block pivot and equipped with two joysticks. This leads to a new level of mobility and responsiveness in gaming. The mouse can be used as a 3D controller as well as ‘normal’ mouse.

“Innovation is PIXMINDS’ DNA, but bringing our products to a broad gaming community is quite a challenge for us. Our partnership with ALSO will allow us to reach this audience, not only because of their impressive coverage and market knowledge, but also through an their highly interactive engagement with us,” says Lionel Chataignier, CEO and Director of Innovation at Pixminds

Other products range from high-speed cables and screen protection kits to wireless controllers. The switch is ergonomically shaped for optimum grip, has a motion detection and a vibration system to ensure that game sessions are as immersive as possible. Gustavo Möller-Hergt, CEO ALSO Holding AG (SIX: ALSN): “We are very excited to have integrated Pixminds into the ALSO ecosystem. With their products we enable our resellers to offer state-of-the-art equipment for gamers, which has been awarded numerous innovation awards at CES, among others.”