2021.08.17.

Acquisition of PIN Computers completed; ALSO reaches next milestone in Eastern European expansion

This is yet another step in the successful pursuit of ALSO’s MORE strategy, expanding into 13 new countries in Eastern Europe since 2015. Acquisitions are ranging from distribution specialists to Microsoft expert DAQUAS, the latest addition earlier this year. Including the three new countries, ALSO is now present in 16 Eastern European and 27 European countries in total.

The acquisition has been followed carefully by vendors, as it will enable them to scale their market presence with an experienced and trusted partner. At the same time, resellers are keen to benefit not only from the large portfolio, but also from new opportunities to grow and develop new business models, coming with the Solutions and Service business.

“Consistently following our MORE strategy, we have created an impressive track record in Eastern Europe. The next step is deploying ALSO’s digital management systems at PIN Computers in order to boost operational excellence. There is an additional benefit for us in this acquisition: we already have been present in Serbia with a strong team of coders. Their development expertise in areas like cybersecurity and other digital platforms, the local sales expertise of the PIN employees and the business expertise of ALSO will create a powerhouse for our company,” explains Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).